Though, as the platform has evolved so much over recent years, it’s best to partner with an agency that specializes in Pinterest marketing. Nowadays, it’s used for all types of business and marketing. In short, Pinterest is no longer just a visual social network where users can share photos of their latest craft project or search for kids' birthday cakes and nursery decor ideas. So, you can also use it to tap into that target market too. That said, it has also found favor among millennials and forms a huge part of their buyer journey. Sure, it still has a lot more female users, but if you keep in mind that women are still regarded as the main decision-makers when it comes to which household products to buy, it offers a lot of potential for this niche specifically. In fact, according to Pinterest statistics, the social platform has the second most visits of any social media platform in the United States. Our partners cannot pay us to guarantee favorable reviews of their products or services.īoasting more than 445 million active users per month, Pinterest is fast becoming one of the most popular social media platforms.

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